Figma

NEW EXPERIENCE STRATEGY AND HEADQUARTERS DESIGN FOR FIGMA SAN FRANCISCO. THEY WERE LOOKING FOR A STRONG BRAND REPRESENTATION WHILE IMPLEMENTING A NEW APPROACH TO THE POST-PANDEMIC WORK CONCEPT.

‍

‍

WE STRATEGIZED THE BEST WAY TO IMPLEMENT THE NEW EXPERIENCE THROUGHOUT THE 100,000 SQ/FT.
‍

‍

‍

‍

THE GOAL WAS TO DO SOMETHING VERY "FIGMA": COLORFUL, PLAYFUL, DYNAMIC, DIFFERENT, THOUGHTFUL AND FUN.

‍

‍

I LEAD A TEAM OF DESIGNERS, GRAPHIC DESIGNERS AND STRATEGISTS TO ENSURE WE HAD A COHESIVE MESSAGE THROUGHOUT THE PROJECT.

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

... AND THE BRAND ENVIRONMENT BECAME ALIVE.

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

WITH A HALF A MILLION ART BUDGET WE HAD THE OPPORTUNITY TO COLLABORATE WITH 25+ NATIONAL AND INTERNATIONAL ARTISTS.